Hulu Reaches Gen-Y Audience but New Technology is On Its Way
The problem
Gen-Y goes to websites like Hulu to watch video content of their favorite movies and TV shows, but the power that Hulu has now will not last once there is a better way for Gen-Y to watch what they want when they want. Gen-Y will sit through the advertisements on Hulu, but once Gen-Y start watching their shows and movies somewhere else, advertising on Hulu will be ineffective. Right now there are many options of where Gen-Y can access their video content, which is resulting in a fragmented audience.
Proximity's Online Streaming Video Solution / Recommendation
Proximity focus group results show that Gen-Y viewers still watch broadcast TV for certain things; men for sports and women for competition shows and dance shows. In general, Gen-Y streams a lot, and some use video consoles to stream to their television. According to focus group reports, Gen-Y will go to whichever platform is the most convenient and the cheapest.
This report details how Hulu is currently a great place to advertise for Gen-Y because it is easy to use, free, and convenient. The ads are relatively short, embedded into the show or movie, and cannot be skipped. Also, ads can be gender coded depending on the type of show it’s embedded in. Advertisers should target the Gen-Y audience by advertising on Hulu now, but when other technologies are set in motion, the best solution would be to advertise on whichever platform Gen-Y will be using the most. Unless Hulu can offer what other platforms will be offering in the near future, there will be better opportunities for targeting Gen-Y through online streaming video.
Advertising on Online Streaming Video Sites
By Daisy Gibb
Hulu Reaches Gen-Y Audience but New Technology is On Its Way
The problem
Gen-Y goes to websites like Hulu to watch video content of their favorite movies and TV shows, but the power that Hulu has now will not last once there is a better way for Gen-Y to watch what they want when they want. Gen-Y will sit through the advertisements on Hulu, but once Gen-Y start watching their shows and movies somewhere else, advertising on Hulu will be ineffective. Right now there are many options of where Gen-Y can access their video content, which is resulting in a fragmented audience.Proximity's Online Streaming Video Solution / Recommendation
Proximity focus group results show that Gen-Y viewers still watch broadcast TV for certain things; men for sports and women for competition shows and dance shows. In general, Gen-Y streams a lot, and some use video consoles to stream to their television. According to focus group reports, Gen-Y will go to whichever platform is the most convenient and the cheapest.This report details how Hulu is currently a great place to advertise for Gen-Y because it is easy to use, free, and convenient. The ads are relatively short, embedded into the show or movie, and cannot be skipped. Also, ads can be gender coded depending on the type of show it’s embedded in. Advertisers should target the Gen-Y audience by advertising on Hulu now, but when other technologies are set in motion, the best solution would be to advertise on whichever platform Gen-Y will be using the most. Unless Hulu can offer what other platforms will be offering in the near future, there will be better opportunities for targeting Gen-Y through online streaming video.
Available now at www.proximity.edu